Mission | Vision | Values

We believe that what drives a company is just as important as the products or services that they deliver.

Here is what drives us to make a difference...






Our Mission

Our mission is to develop long-term relationships that are built upon consistently meeting the needs of our clients, keeping our promises, and delivering high quality, cost effective insurance products through a technologically driven distribution model.

Our Vision

Our vision is to set the bar for leadership and innovation in our industry.

Action items to support that vision:

  • Streamline processes and utilization of technology
  • Encourage the flow of ideas through all levels of the company
  • Individual accountability with measurable results
  • Compensation based on production and fiscal responsibility
  • Commitment to professional business practices
  • Think Big-Expect Big

Our Values

To recognize the potential of our Colleagues, and leverage their skills to support their families, our clients, our co-workers, our industry, and our community.


Key Values:

  • Family
  • Integrity
  • Community
  • Contribution


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Attention: This website is operated by Custom Benefit Consultants, Inc. (CBC), Ken Bahl, NPN: 4579133 and is not the public Health Insurance Marketplace website available under the federal Affordable Care Act and related state laws. In offering this website, CBC is required to comply with all applicable federal laws, including the standards established under 45 CFR 155.220(c) and (d) and standards established under 45 CFR 155.260 to protect the privacy and security of personally identifiable information. This website may not display all data on Qualified Health Plans being offered in your state through the government's Health Insurance Marketplace website. To see all available data on Qualified Health Plan options in your state, go to the government's Health Insurance Marketplace website at HealthCare.gov.


Custom Benefit Consultants, Inc./CBC Benefit & Insurance Services are licensed insurance agents. Insurance plans are offered by licensed insurance companies or health maintenance organizations. Health insurance plans on the CBC Marketplace are brokered and /or serviced by CBC Benefit & Insurance Services; CA License #: 0D75486


If you would like assistance in another language, please visit Healthcare.gov or contact us at (855) 332-3821 to access our language line.


All insurance products are issued by licensed insurance companies and made available to applicants through Custom Benefit Consultants, Inc./CBC Benefit & Insurance Services, which receives a commission from insurers to distribute these products. Your insurance policy, not the information on this site, determine the applicable terms and conditions of the insurance product. Neither Custom Benefit Consultants, Inc./CBC Benefit & Insurance Services nor its affiliates guarantee the services of any insurance company.